History

Cofix was founded in Tel Aviv as a response to the clear market demand for high-quality but fairly-priced coffee and food. Following the brand’s explosive growth in Israel, two well-known entrepreneurs, Ramy Levy and Michael Pechersky, founded Cofix Global to export our innovative quick service concept to the rest of the world.

The story of Cofix’s genesis began with an incident at a small gas station cafe in Tel Aviv. A hungry customer entered the cafe with 15 shekels (approximately $5 USD) in his pocket and yet found that this was insufficient to pay for his desired items: two cups of coffee, a pastry, and a pack of gum. Unfortunately, this kind of situation had become all too common as the prices at most eateries had steadily increased over the years.

While most customers might simply bemoan their misfortune and then carry on with the day, this was no ordinary customer. Indeed, this customer was Avi Katz - an entrepreneur with a penchant for challenging the status quo. And thus, the Cofix concept - high-quality coffee and food at a fair price - was born. To this day, the boldness, independence, and open-mindedness that are so characteristic of our founder remain the driving forces behind the brand.

Mission

To enable talented people to become entrepreneurs, delivering barista coffee, fresh food, and an exceptional guest experience – all at a fair price

VISION

We are building the COFIX brand and platform by enfranchising thousands of smart& active entrepreneurs who open stores using our COFIX Plug & Play IT / IoT Platform, starting and running their own business in a quick & easy way!

• branded app with personalized content
• cost-efficient loyalty program with gamification
• robust and native in-app mobile ordering
• >20 engagement mechanics & campaigns

Expansion map

investor relations

In recent years, Cofix has achieved rapid store growth while validating the concept and unit economics in a number of challenging international markets. We now operate over 350 stores in six countries and plan to reach 5,000+ stores in 14 countries within five years. To this end, the company is currently engaged in a Series A round of funding to finance technology improvements and facilitate our entry into Western Europe, China, Taiwan, and the USA. In the current round, we intend to raise $30M USD ($5M minimum ticket) in equity funding from smart investors with technology and/or HoReCa industry experience.